redspottedhanky.com

Launching a fresh, innovative brand with a dynamic and strategic rollout plan. redspottedhanky.com is now firmly positioned as a powerful newcomer in the rail ticketing arena.

• Brand
• Brand Creation
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  Showing month-on-month growth in traffic, registrations and ATV in just one year since its launch.

  Brand Creation

  Our vibrant and bright brand identity conveys Dick Whittington's famous red spotted hanky as an icon for the desire to travel.

• Digital
• Fully Transactional Website
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  Showing month-on-month growth in traffic, registrations and ATV in just one year since its launch.

  Fully Transactional Website

  Cogent's digital division developed the website by working hand in hand with Atos to share best practice in new and proven technology. The website has shown month-on-month growth in traffic, registrations and ATV since its launch.

• Banner Advertising
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  Showing month-on-month growth in traffic, registrations and ATV in just one year since its launch.

  Banner Advertising

  Conveying USPs via bold, targeted, online activity.

• Social Media
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  Showing month-on-month growth in traffic, registrations and ATV in just one year since its launch.

  Social Media

  redspottedhanky have a fantastic relationship with the online community. Social Media is used brilliantly for running competitions and managing all customer feedback honestly and quickly.

• Advertising
• TV
  

  Showing month-on-month growth in traffic, registrations and ATV in just one year since its launch.

  TV

  The wondrous tones of Derek Griffiths capture attention and promote the brand in this bright and bold TV spot.

• Press
  • 

  Showing month-on-month growth in traffic, registrations and ATV in just one year since its launch.

  Press

  Key USPs are dramatised with these wonderful press ads that give real standout.

• Print
  • 

  Showing month-on-month growth in traffic, registrations and ATV in just one year since its launch.

  Print

  Each redspottedhanky.com ticket is delivered in these fantastic ticket wallets, creating standout and driving conversation.

• Merchandise
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  Showing month-on-month growth in traffic, registrations and ATV in just one year since its launch.

  Merchandise

  1000s of red, spotted hankies have been produced and leveraged by the brand. From complete station takeovers to Facebook giveaways.

• Ambient
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  Showing month-on-month growth in traffic, registrations and ATV in just one year since its launch.

  Ambient

  Key characters used in all brand communications have been fantastically reproduced in these amazing costumes.

• B2B
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  Showing month-on-month growth in traffic, registrations and ATV in just one year since its launch.

  B2B

  Encouraging corporate customers to take up business accounts and make use of the unique offering available to them.

• Sponsorship
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  Showing month-on-month growth in traffic, registrations and ATV in just one year since its launch.

  Sponsorship

  redspottedhanky.com has partnered with key sporting events. On site activity has included offering onsite free photo booths and activity books for kids. With all activity followed up via Social Media channels, the sponsorship activity has generated huge amounts of publicity and good feeling for the brand.

• CRM
• Customer Journey Emails
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  Showing month-on-month growth in traffic, registrations and ATV in just one year since its launch.

  Customer Journey Emails

  Timely messages are sent at key intervals of the customer journey, cross-selling other services and keeping the brand front of mind.

• Loyalty Points
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  Showing month-on-month growth in traffic, registrations and ATV in just one year since its launch.

  Loyalty Points

  One of redspottedhanky.com's key USPs is the loyalty points earned with each transaction.