Atos is a leading international information technology (IT) services company, providing hi-tech transactional services, systems integration and managed operations to deliver business outcomes globally and is the Worldwide Information Technology Partner for the Olympic Games.
As a major IT supplier to the UK transport industry and with more than 30 years' experience in delivering ticketing systems, Atos wanted to launch their own customer facing transactional service' their first consumer facing venture.
Cogent were trusted to work with Atos to realise that business ambition, by creating a completely new brand identity and fully transactional website - www.redspottedhanky.com .
Keith Wilman, UK CEO at Atos, said:
"The launch of redspottedhanky.com is just one example of how our business is evolving into a transaction based model. redspottedhanky.com is our first offering for the consumer market and we believe that with the loyalty scheme, it offers something truly new for UK rail. For passengers, this means the chance to earn points while they save money when travelling by train, while for the rail industry as a whole, it will encourage more people to travel by train and strengthen customer loyalty."