Whether you call it an Alcopop or a Ready to Drink Beverage, it's un-doubtable that the market for these type of drinks is vast.
Vodka Kick (VK) is the best performing Ready to Drink brand in the UK and the only brand in growth.
However, this is a fast moving marketplace as Kate Hudson, VK’s marketing manager has identified “VK needs to stay in touch with changing consumer tastes to keep ahead of others. [We have made] our biggest marketing investment ever to ensure VK is seen by more people this year.”
VK is a sponsor of the UK’s biggest events – including the summer’s best music festivals. We’ve been lucky enough to work with the brand as they prepare for the busy summer months.
