Secure Trust Bank came to us as a small, regional bank with a dwindling customer base.
They knew they had to change, and change quickly, to keep up with a fast moving consumer in a brutally competitive market. And they knew that to do so required a roots-to-branch overhaul in the way they operated and the way they communicated.
We helped them create a completely new brand – Moneyway – which to all intents and purposes became the new company. We helped them take advantage of all direct routes to market, as well as promoting the brand across key broadcast media. We redesigned their branches. We rolled the brand out nationally, online. We did all this in a total of 5 months from initial briefing.
