Lantra’s challenge certainly needed some creative thinking - how to make the new Diploma in Environmental and Land-based Studies aimed at 14-19 year olds attractive to students, parents, employers and education bodies when the industries it relates to have a reputation of being low paid, long hours and unglamorous!
Our creative solution – using the driving ‘L’ plates across diverse images from the sector and promoting the many positive aspects of the diploma to all target audiences – has created a real buzz around this new learning opportunity, and we’re supporting this momentum with regular e-bulletins tailored with specific messages and calls to action for each target audience.
