As a traditional high street retailer Halfords has a hugely successful business model and instantly recognisable brand.
Its online retail channel has been growing rapidly in recent years, both in terms of transactional revenue and the reserve and collect facility. Cogent have been providing strategic support in developing measurable uplift and cross-sell strategies across a range of core consumer segments and premium product lines. We have focused on the simple and effective insight that Customers need to be treated as individuals to build a targeted communications programme.
