As a rapidly expanding business within the waste sector, providing environmental and corporate social responsibility solutions to many leading companies, Green Standards has a truly unique product offering.
Strategically, our challenge has been to identify how Green Standards communicate their portfolio of products and the value of them. In effect, this has meant kick-starting a change in the perception of redundant corporate assets, from one historically seen as ‘waste’, to one of beneficial and charitable redistribution, via processes such as ‘Waster to Wonder’. Our belief is that the importance of corporate social responsibility can be better understood and demonstrable in their clients’ bottom line and shareholder value; a belief that has laid the foundations for Green Standards going forward. The Cogent team have played a significant role in the implementation of the new strategic and brand positioning for Green Standards; developing a new, exciting and fresh brand identity that has provided a platform from which focussed, targeted marketing collateral can drive and build relationships.
