The retail giant turned to us when uninspired local advertising (not ours of course) failed to connect with local audiences.
A raft of impressive new concept stores needed something more than the ‘wallpaper-style’ local press work that’s still all too common in the sector.
We delivered. And we did so by helping Comet engage with the local population through solutions bespoke to individual settings. Utilising a combination of neighbourhood landmarks, local street scenes and real staff members, we brought the Comet difference closer to the people. The Cogent approach involved the latest technology as well as a smarter strategy and creative flair to provide a cost effective solution that would have been inconceivable just two years before. Consequently, we played our part in delivering sales some 28% above target.
