Who hasn't heard of the famous Aga cooker?
It’s been around for over 80 years and in that time has come to represent everything that is quintessentially British: village life, country cottages, black Labradors and high net worth individuals with lifestyles to match. But this is part of the problem. Aga originally appointed Cogent Elliott in 2007 because we knew about brands; how to launch them, how to re-position them and how to resurrect them. We persuaded the Aga company that the brand of the same name needed to be become relevant and contemporary to the consumer of the 21st Century.
Our latest work focuses on the next generation of AGAs – ‘Aga Total Control’.
