Tesla should tell more stories for its new mass audience

Posted on by Gareth Evans

Queuing

Perhaps the biggest discussion point in the world of automotive over the last couple of weeks has been Elon Musk and the launch of the new Tesla Model 3. Charismatic business leader dressed in black makes relaxed, funny, engaging speech in front of whooping, hollering crowd to launch a new product which will bring hitherto ‘futuristic’ technology to the masses, today. Sound familiar?

Continue reading

Add your comments

Believe in Blue

Posted on by Hannah Clarke

Belive in Blue PicCollage

Today is the day of the launch for Believe in Blue – a campaign setup in partnership with Police Federation of England and Wales.

Continue reading

Add your comments

Because Client First simply means Client First

Posted on by Mike Phillipson

Client first

It is only the start of the year and just when we were talking about making things simpler, already a lot of people in the London creative communications community have been getting hot under the collar.

Continue reading

Add your comments

Travel sector: using a data led content strategy to become a welcome travel companion

Posted on by Gareth Evans

Holiday planning

The decorations are packed away, and the last turkey sandwich has been dutifully polished off. It’s back to work for Mr & Mrs Generalpopulation, only now there’s nothing to look forward to; nothing keeping us going through the long dark evenings as the misery of the inevitable diet takes hold.

Continue reading

Add your comments

Mailbox – Life Made Beautiful

Posted on by Richard Payne

714181_Launch_Campaign_2015_48sheets_X2.indd

Birmingham has undergone something of a renaissance over the past few years, transforming itself into a truly cosmopolitan and vibrant city. Yes, you heard me correctly. Birmingham.

Continue reading

Add your comments

Evaluation and Effectiveness at the Double

Posted on by Alan Gilmour

Runner web

At August’s World Championship’s Usain Bolt won the 100m and 200m. The sprint double.

And while I am not privy to Usain’s objective for the competition, I am going to take a wild guess and assume that winning both races would certainly come near the top of his objectives’ list for the Championship.

Continue reading

Add your comments

5 CRM misnomers and personal prejudices…

Posted on by Alan Gilmour

Prejudice - websize

A lot of guff is often talked about CRM, or Customer Relationship Management to give it its Sunday name. Don’t get me wrong I am a huge fan of what others call CRM. I have been doing it for more than 20 years.

But if we are going to talk about it, going to do it, let’s do it right.

Continue reading

Add your comments

Creativity and Innovation

Posted on by Alan Gilmour

Creativity and innovation - websize

There is a programme on TV called ‘Only Connect’.

If you have ever seen it, you will know it ‘stars’ teams of intellectually insufferable people who try to win by finding the obscure connections between what seems to ordinary intellectual mortals totally random words, pictures or pieces of music.

Continue reading

Add your comments

Brand the Cause. Build Brand Fame

Posted on by Alan Gilmour

Bee keeper web

Last month Burt Shavitz died.

Burt, a bearded, free-spirited, hippy, who was 80 at his death, turned his affinity for nature and beekeeping into the multi-million dollar personal care products company, ‘Burt’s Bees’. A man of deep principle who turned his back on the company he created and walked away with virtually nothing. And went back to the bees he loved.

Continue reading

Add your comments

Integrated vs Full Service

Posted on by Alan Gilmour

integrated offer square white bgrnd

Yesterday I was box ticking and completing a form. The type of form that asks you what kind of industry you work in. Or in my case what kind of agency I worked in.

Continue reading

Add your comments

Blog