Cogent Buzz.

Lessons from bees

At Cogent, everything we do is driven by, and owes its success to, the power of Togetherness. With our clients, with our suppliers, with our partners, with each other – together we produce better results. We didn’t invent this, however. No sir. Hard though it is to...

Bringing CGI into the Home with NEW-ROOM

At its best, the coming together of commerciality and creativity in marketing is very powerful. To some, the meeting point between the two is marketing – and it is certainly the point of healthy tension that keeps us focused on outcomes, rather than outputs. It doesn’t...

Do millennials and gardening go together?

When I first decided to write a blog piece about gardening, I felt a wave of discomfort rise up from my toes to my not-so-green fingers. I’m 24, have lived in a flat in London for the last 3 years and am a long way...

The best book that money can’t buy

Last week I unexpectedly found myself having a few minutes to spare in the centre of Birmingham and being near the Bullring, I thought I’d head for the nearest bookshop and take a look at the new Robert Harris novel*. Which is how I came to...